Top Search Engine (SEO) Job Positions

When it comes to search engine optimisation job opportunities, there are many out there, particularly recent graduates, who do not know exactly what kind of roles or work positions are available in the market today. No matter how difficult it is to find a job, no knowledge is lost and it is useful to know in advance what kind of roles can be applied for, especially by those who are interested in finding an SEO job opportunity. Below are a few SEO-related positions, in no particular order, that can be aimed for.

Web Analytics Specialist

A Web analytics specialist works in a search marketing team and is required to help with the production of regular weekly and monthly advanced analysis, search marketing, conversion rate data and reports. They are usually expected to be able to solve problems and challenges which come with statistical reporting and display proficiency in analytic packages such as Google analytics and Omniture.

SEM Analysts

Search engine marketing (SEM) analysts provide bid management optimisation and strategies through methods such as organic and paid search marketing aimed at building conversion points. They also monitor paid search budgets, provide forecasts and tracking, manage keyword generation through research, perform audience segmentation, ad copy writing and testing, landing page selection or optimisation and assist in creating online strategy plans.

SEO Consultant

SEO consultants provide professional advise and design strategies for an organisation’s high-profile Web accounts and search-engine related campaigns. This role usually requires experience within the search engine marketing industry with a sound knowledge of search engine optimisation.

Advertising Manager

An advertising manager’s job is to develop, implement and manage an organisation’s advertising strategy from a business, sales and technical perspective through negotiations with sponsors and agencies. A lot the advertising manager’s responsibility depends on his negotiating skills as agreements will have to be formed with external sales representatives as well as developing lucrative advertising deals.

Internet Marketing Coordinator

The Internet or online marketing coordinator should be an expert in data analysis, problem-solving as well as Internet marketing. Part of their responsibilities include analysing, developing and managing various marketing initiatives such as online promotions, paid searches, CPA and CPC keyword management campaigns. Furthermore, the coordinator is charged with the responsibility of improving organic search results for his employers and overseeing the creation of online newsletters and Web display advertisements.

While the above is just a few of the type of job opportunities that are present in search engine optimisation, the same general rules apply to anyone who wishes to develop a career in this field. You must be conversant with current tips, technology, techniques and trends in Web analytics, marketing practices and strategies.

Discussion

What advice would you give to someone who is looking to establish a career in search engine optimisation?

A Web Analytics sepcialist usually works in a search marketing team. They are mainly required to assist with the production of regular weekly or monthly reports and analysis as well as getting involved in some marketing activities.

Furthermore, they take care of advanced analysis of web analytics, search marketing and conversion rate data – looking for trends, problems, changes and opportunities.

Proficient with Google analytics, omniture and other major analytics package.